Right or wrong, I consider myself a fairly tech-savvy marketer. I’ve built close to a dozen websites, advised companies ranging from Fortune 100’s to two-person team startups on how to optimize aspects of their digital strategy and gotten hundreds of thousands of views and clicks on an assortment of content and conversion destinations. And, given my background, I’ve been well aware of Hubspot for some time. I first got a demo of Hubspot’s lead gen analysis tools in 2010 and recall immediately thinking “Wow. This much knowledge about your inbound traffic is powerful.” Turns out I wasn’t the only one thinking that by a long shot. And as an active member of the Boston-Kendall-Cambridge tech scene, I’m even more aware of Hubspot’s dramatic rise to prominence in the Boston startup scene, as well as the reverence the entire entrepreneurial community holds for Hubspot Founder and CTO, Dharmesh Shah.
“He’s so impressive,” a friend and Hubspot colleague once told me; “still highly active in the code base – an incredible analyst and tireless innovator.”
So when I caught on Twitter that Dharmesh was speaking at an Intelligent.ly event (aside: in the very cool 500 Harrison BzzAgent South End co-working space, right above Cincocento, the Aquitaine Group’s elegant new restaurant loft), I made the trip over from Kendall to see what I could learn from the Hubspot luminary. Continue reading