THE BLOG

23
Jan

Why Twitter Isn’t Saving Television

“Social TV” is hot right now.  Twitter is strategically building studio relationships, major consumer brands are engineering Super Bowl ad campaigns around second screen experiences, data companies targeting the intersection of online audience engagement and ad dollars are attracting considerable investor interest and everyone from Microsoft to Time Warner is dipping their toe into the new overnight sensationalism surrounding big media conversation.  But while it’s fairly easy to affirm that the future of TV looks highly social, with tremendous opportunity for fostering content-centric dialogue and [re-]targeting, it’s a lot less clear how much “tomorrow TV” looks like the present in terms of platform, players and economic allocation.  One thing that’s already clear though, is Twitter (and GetGlue, BlueFin Labs et al.) isn’t saving traditional TV from considerable current and future disruption, for three reasons:Continue Reading..