THE BLOG

02
Dec

Why Apple Bet Big on Social Data and Acquired Topsy for $200 Million

[This post was originally published on BuzzFork’s social marketing blog]

While Cyber Monday shoppers bought up iPads and Macbooks in droves, Apple did some purchasing of its own, acquiring social search and data analytics aggregator Topsy for a reported $200 million+.

Topsy, known by many as the “Google for Twitter,” offers tools to analyze tweets, social data and consumer sentiment. I’ve featured Topsy hashtag and keyword data previously on BuzzFork’s blog to look at trending terms and topics at events like Advertising Week and the World Series.

Apple confirmed the acquisition, but its representatives have declined to comment on how the company plans to use Topsy. The most probably outlook for Topsy is a public-facing shutdown of its core services as the product and team gets assimilated into various Apple efforts.  Nonetheless, I see Topsy factoring into Apple’s plans across a variety of potential avenues and product applications:Continue Reading..