Tag: python

27
Nov

Re-Creating My Favorite Growth Hack from Dropbox – Part 1

If you scan the volumes of growth hacking literature on the web, there’s a lot of good data and post-mortem analysis on how startups like DropboxPaypal and Uber used referral marketing programs to accelerate early user adoption and brand-building. As a result, I’m assuming if you’re here reading this, as a baseline, you agree: IF you have a good product, a customer referral program is an effective way to incentivize your existing user community to do some of your marketing for you.

But this post isn’t about repeating why customer referral programs are a tasty growth hacking recipe: instead, we’re going to walk through how to bake the cake, structure and implement one.Continue Reading..