Tag Archives: social media

how to build a facebook messenger bot without code

How to Make a Facebook Messenger Bot with Zero Code: A Step-by-Step Tutorial

As a so-so programmer, I recently looked up how to create a Facebook messenger bot that could automatically share new posts from my blog (as an alternative to someone subscribing via email or RSS). Normally, if I can find a suitable Github library or clear enough tutorial, and the app isn’t too complicated, I can hack it and get it working. What I was surprised to find is the social media bot ecosystem has already evolved so quickly that you can build your own Facebook messenger bot in a few minutes without writing a single line of code. Even better, you can do it completely free. So I thought I’d share a quick tutorial on how to make your own marketing or customer service bot (or just something to impress your friends).

Want to see my messenger bot in action? Click the button below to chat with the (simple AI version) of me [note: this may launch the messenger conversation on your phone if you have the app open there but not in your browser].

test the facebook messenger chatbot

As you can see, it’s a pretty simple, but there are a lot of different possibilities if you take the time to invest in your bot’s communication logic. So let’s get into the tutorial.

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Influencer Content Marketing in 2016

Why I Think Zuckerberg is Trying to Kill Influencer Marketing

I have a new theory — call it a prediction — about the future of influencer marketing.

Recently, Instagram has been meeting with some of its latest advertisers and media partners to council them on the social platform’s latest algorithm update — a transition that will rank newsfeed content by relevance, rather than chronology, similar to its parent Facebook’s own newsfeed algorithm. Instagram’s advice to marketers, succinctly summarized, boils down to this: “Make better content to keep up with the aesthetic expectations of users, and get ready to advertise [even more] to distribute it, because Instagram organic reach will ultimately follow the downward trend as Facebook’s.”

While any marketer caught off guard by this shift couldn’t have been paying attention to the last few years of social media history, what’s interesting to me is how the organic reach race-to-the-bottom keeps reaffirming the same, cyclical social advertising sequence: Continue reading

The Year Social Media Moves Beyond Social

The Year Social Media Moves Beyond Social

This essay originally appeared on the Percolate Blog.

Social is entering a new era in the history of its communications potential. In doing so, ‘social media’ companies like Facebook and LinkedIn are briskly redefining their identities, business models and the boundaries they are able to connect people — or brands to people — within. All told, 2015 looks more and more like the year social will formally move beyond social, and the time when advertisers and technologists stop talking about a company, marketing channel, event or job title as ’social,’ and, instead, simply describe it as something that is.

After all, what is or isn’t social anymore? Facebook, YouTube and Twitter are now closely interwoven throughout all modern media — from live event and TV experiences to journalism to federal government policy awareness — and thanks to mobile are now first screen centers of attention.

How do you define a social company? Today, Facebook generates more annual advertising revenue than Fox News, CNN or MSNBC, with a much faster underlying growth rate fueled by mobile device adoption and budget reallocation to digital.


As we’ve talked about in the past, Facebook is also distancing itself from its own company pages and contest tabs, becoming a modern media company that connects people and serves ads across a network that extends well beyond Facebook.com. And if the definition of a social company is as open-ended as one that creates or facilitates interactive communities, brands as diverse as Amazon, eBay, Uber, Github, Kickstarter, Venmo, Medium, Pandora, Spotify and a litany of other companies are also intrinsically social businesses. ‘Social’ is where people spend time on the internet, it’s what people intrinsically want to do in their lives and with their phones, and it’s been a central element of human behavior for thousands of years.

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Social Analytics Company Topsy

Why Apple Bet Big on Social Data and Acquired Topsy for $200 Million

[This post was originally published on BuzzFork’s social marketing blog]

While Cyber Monday shoppers bought up iPads and Macbooks in droves, Apple did some purchasing of its own, acquiring social search and data analytics aggregator Topsy for a reported $200 million+.

Topsy, known by many as the “Google for Twitter,” offers tools to analyze tweets, social data and consumer sentiment. I’ve featured Topsy hashtag and keyword data previously on BuzzFork’s blog to look at trending terms and topics at events like Advertising Week and the World Series.

Apple confirmed the acquisition, but its representatives have declined to comment on how the company plans to use Topsy. The most probably outlook for Topsy is a public-facing shutdown of its core services as the product and team gets assimilated into various Apple efforts.  Nonetheless, I see Topsy factoring into Apple’s plans across a variety of potential avenues and product applications: Continue reading