There’s no question content marketing is evolving rapidly. In 2009, content marketing meant blogging and writing SEO articles for your website. Fast forward five years, and content marketing is simultaneously both more omnipresent and more challenging to concretely define. If a brand’s presences across social, mobile and web are defined by the reach and discoverability of their digital assets (apps, photos, videos, etc.), isn’t all marketing technically “content marketing?”Continue Reading..