Tag: Trends

02
Apr

The Year Social Media Moves Beyond Social

This essay originally appeared on the Percolate Blog.

Social is entering a new era in the history of its communications potential. In doing so, ‘social media’ companies like Facebook and LinkedIn are briskly redefining their identities, business models and the boundaries they are able to connect people — or brands to people — within. All told, 2015 looks more and more like the year social will formally move beyond social, and the time when advertisers and technologists stop talking about a company, marketing channel, event or job title as ’social,’ and, instead, simply describe it as something that is.

After all, what is or isn’t social anymore? Facebook, YouTube and Twitter are now closely interwoven throughout all modern media — from live event and TV experiences to journalism to federal government policy awareness — and thanks to mobile are now first screen centers of attention.

How do you define a social company? Today, Facebook generates more annual advertising revenue than Fox News, CNN or MSNBC, with a much faster underlying growth rate fueled by mobile device adoption and budget reallocation to digital.

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As we’ve talked about in the past, Facebook is also distancing itself from its own company pages and contest tabs, becoming a modern media company that connects people and serves ads across a network that extends well beyond Facebook.com. And if the definition of a social company is as open-ended as one that creates or facilitates interactive communities, brands as diverse as Amazon, eBay, Uber, Github, Kickstarter, Venmo, Medium, Pandora, Spotify and a litany of other companies are also intrinsically social businesses. ‘Social’ is where people spend time on the internet, it’s what people intrinsically want to do in their lives and with their phones, and it’s been a central element of human behavior for thousands of years.

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12
Jan

Defining Content Marketing in 2014

There’s no question content marketing is evolving rapidly. In 2009, content marketing meant blogging and writing SEO articles for your website. Fast forward five years, and content marketing is simultaneously both more omnipresent and more challenging to concretely define.  If a brand’s presences across social, mobile and web are defined by the reach and discoverability of their digital assets (apps, photos, videos, etc.), isn’t all marketing technically “content marketing?”Continue Reading..

15
Apr

The 2013 Boston Marathon: Acute, Physical Tragedy, Momentous Digital Response

 

Today’s tragic Boston Marathon bombing was as real, visceral and tangible as the grizzly Newtown, CT school shooting or any other recent rip through our collective sense of safety, priority and moral good. I cannot overstate that. As I sit here now however, trying to reconcile today’s losses, thanking my lucky stars friends and family-members nearby escaped unscathed and searching for more information about what could have motivated such a senseless attack beyond a broad, jaundiced hatred of American freedom, culture and national pride, I can’t help but notice the 2013 Boston Marathon Bombing conversation is dominated – and our country as united as ever – by the speed and reach of social media.Continue Reading..